Thermomix Archives - Page 6 of 6 - One Girl and her Thermie

One Girl in the Mix

Vorwerk UK and Vorwerk International have recently changed their social media policy, which means for socials such as Facebook and Instagram, I am no longer able to use the name Thermomix or any abbreviation of Thermomix, such as Thermie within my business name.

This has had a huge impact on the workforce on the ground, who like me have been running their Independent Thermomix. Some of my best friends in the business have been Thermomix Advisors for years with names like ThermieChef to LivingwithmyThermie or Thermbalina. All these will have to be changed in the next few months.

After much deliberation that I have finally worked up the name, “One Girl in the Mix” for both my Facebook and Instagram accounts. It was a resounding yes from all of you that I needed to keep the One Girl in my name, so it was either One Girl and her Journey (detailing my journey with Thermomix…and if you say it fast enough, it sounds like Thermie) or One Girl in the Mix, which is what my Instagram followers voted for. I never thought I’ve ever say that sentence. I have followers; I have a tribe. Yay!

I’ve managed to get a quick redesign of the logo, so you can now see a little icon that now bridges the two brand names. Yes, it is a picture of me in a Thermoix. Smiling back at you.

This domain will remain unchanged, as will my contact details and other accounts – does anyone even know that I have a YouTube channel? Probably a good thing. But given what’s happening in the world right now (read Coronavirus) I do have plans to revive my YouTube and go live (argh…) to get us through things.

Despite really liking my new social name, it is a huge blow to my business as the name ‘One Girl and her Thermie‘ has been around for longer than most of the staff who make these decisions have worked at Vorwerk UK. It will mean I have to build up the hashtags (#onegirlinthemix) and the audience to get the rankings for the business, which leads many of you to this page.

I’ve been demonstrating Thermomix for more than 10 years now, so in those times have seen the business change from a family run company and Thermomix as a distributor owned by John & Janie Turner to having 3 different Sales Directors under Vorwerk UK as a fully-owned subsidiary of Vorwerk International. With these transitions, we’ve also had countless Marketing hats. But I am a fan of change, given my marketing expertise (I am Chartered Institute of Marketing qualified), I welcome to see what the new marketing guy has up his sleeve. He certainly has the experience having worked for Tupperware before so hopefully has a grasp of dealing with distributors and business partners with a sales force of over 40,000. Let’s hope with having worked with a much larger remote workforce, he’ll have the energy and the patience to grow our Thermomix in the UK, raising consumer brand awareness through recruitment.

I go back to my marketing training. Bruce Tuckman, an educational psychologist, identified a five-stage development process that most teams follow to become high performing. He called the stages: forming, storming, norming, performing, and adjourning. Team progress through the stages is shown in the following diagram.

Let’s hope the storming stage which this hiccup in the social media strategy has had will be on the upward curve soon, so we can get back to the performing stage.

So whichever social you follow, please do leave a comment. Or when you are cooking and posting yourself, hashtag me so I can see what you’ve been making. All of this will help the algorithms do their thing.

Stay well and keep cooking up a storm, Ankita

Sintra and Friendships

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Another organised outing during our Lisbon Vorwerk Incentive Trips weekend was a visit to Sintra and Pena Palace.

With its rippling mountains, dewy forests thick with ferns and lichen, exotic gardens and glittering palaces, Sintra is like a page torn from a fairy tale. Its Unesco World Heritage-listed centre, Sintra-Vila, is dotted with pastel-hued manors folded into luxuriant hills that roll down to the blue Atlantic.

We visited the Palacio Nacional da Pena is one of the finest tourist attractions in Portugal. It exemplifies the 19th century Romanticism style of architecture. The palace is a hedonistic mix of vividly painted terraces, decorative battlements and mythological statues, all of which stand at stark contrast to the lush greens of the Parque de Pena forest.

The interior of the Pena Palace is equally as fascinating, being restored to reflect the decor in 1910, when the Portuguese nobility fled to Brazil to escape the revolution. Surrounding the Palacio da Pena are forested grounds, which continue the design ideals of Romanticism, with hidden pathways, mystical ornaments and stunning vistas.

One of the things I love about these trips is that I get to experience things I wouldn’t usually do. I love to travel but my heart lays in the long-haul. If anyone asks me where I want to go next the answer would be Bali or Malaysia. So by having the opportunity to go on Vorwerk Incentive trips means I get to experience places I wouldn’t dream or generally want to go to. Lisbon has been one of those pleasant surprises. It’s never been on my to-do list and quite frankly I’m not a big fan of heritage sites but being brought here forces me to do and see things I wouldn’t do on family travels.

Lisbon is only a short flight from London as Mary Luciana describes it perfectly in her recent article. Lisbon is having a moment. It is the place on everyone’s lips and its breezy sea views, glossy tiled facades, and red roofs feature on many an Instagram feed. The food surprises, with a depth far beyond the famous pastéis de nata (custard tarts) that are so known and loved. There is history; from the 12th-century Moorish castle that dominates the skyline to the magnificent 16th-century Manueline monastery of Jerónimos, and the bombastic 18th-century heart of Lisbon, built after so much of the city was destroyed in the 1755 earthquake. There is authentic, genuine and welcoming hospitality; and a wave of new and affordable hotels along cobbled streets and flanking bougainvillea-clad squares, all of which brim with a sense of place. For Lisbon, unlike so much of the world, has not gone global: it remains resolutely Portuguese, looking out to sea, with its back to the rest of Europe and its identity intact.

As for me, these incentive trips also force me to spend time with people I wouldn’t normally which pleasantly surprises me too.

My time in Portugal was spent room sharing with Corrine Rowe. Corrine is an Advisor and Team Leader in South East London. Whilst I meet her often at Branch Meetings and Kick Offs, Team Leader planning days and events, it’s only now, can I actually say I now know her. She’s is one of the most incredible, kind, kindred people I have met in my time at Thermomix. Until Lisbon, I never knew what makes her tick, her personal stores or how much we actually have in common even though we are so different. She’s chef trained, having run catering businesses for many years, but has experience in lots of other things. She’s well-traveled and We’d never really talked like this before. Even if Lisbon has been a total flop, the one thing I would have got out of my experience is a new found friendship with Corrine. That has to be worth it alone.

Not only have I come away seeing a beautiful part of the country, but I’ve come away with a friendship that goes beyond the business.

Highlights of BBC Good Food Show with Thermomix

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As an Advisor, we sometimes get to help Thermomix UK at national events. Luckily in London, there’s quite a few and here are some of my highlights of the Good Food Show at Excel, in June.

Always packed with seasonal produce, ideas for al-fresco dining and hundreds of exciting producers and brands to shop from, get all the summer inspiration you need. Soak up expert masterclasses, live demos from the seasonal stages and much more. There Mary Berry, Tom Kerridge, Michel Roux Jr, Nadiya Hussain and James Martin (a Thermomix fan favorite) as they cooked up summer feasts in The Big Kitchen.

Attending events like this is a great way to practice our ‘elevator pitches’ but also a great opportunity to meet other Advisors from other teams, hang out with head office staff and celebrity chefs and actually treat it like a team bonding exercise. As a self-employed individual, we often work alone so exhibitions like this allow us all to be together and hang. The one thing I truly like about this role is what a great bunch of people we are. There are so many reasons people are drawn to the role – either their love for food or their family circumstances, extra income or a step towards a career if they don’t have one. But the reason, they stay in the business is the people. We are a really great bunch of supportive men and women, who genuinely care about well-being, healthy eating and each other.

Here are some of the highlights over the years: